APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
Australia: Guzman y Gomez makes a splash with share market debut
Guzman y Gomez is Australia’s Biggest Brand Mover for June.
The Mexican-themed quick service restaurant chain made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category (Ad Awareness, WOM Exposure, Buzz), Brand Perception category (General Impression, Value, Corporate Reputation, Recommendation, Quality) and Purchase Funnel category (Consideration, Purchase Intent).
Guzman y Gomez recently listed on the Australian Securities Exchange (ASX) in late June – as it plans a significant expansion of its business – and saw its share price jumping 36% from its issue price after the first day of trading.
Specsavers is the runner-up, with the optical retail chain scoring upticks in seven metrics in the Media and Communication and Brand Perception categories. Travelodge takes third place, with the hotel chain seeing improvements in six metrics in the Media and Communication and Purchase Funnel categories.
Grilled chicken chain Nando’s and food delivery app Menulog round out the top five, making gains in five metrics each.
Thailand: Babi Mild creates a stir with strawberry-themed pastry collab
Babi Mild is Thailand’s Biggest Brand Mover for June.
The baby care brand made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz), Brand Perception category (General Impression, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel category (Consideration, Current Customer).
Babi Mild recently collaborated with Thai celebrity Inn Sarin Ronnakiat’s café Holiday Pastry to promote its new strawberry scented baby soap. Visitors to the café who purchase any dessert or drink from its seasonal “Babi Mild Strawberry Crush x Holiday Pastry" menu, will receive a free Baby Mild Strawberry Crush liquid soap. Separately, in early June, the brand also ran 6.6 promotions on its products on various e-commerce platforms, including TikTok Shop, Shopee and Lazada.
Toyota is the runner-up, with the auto maker scoring upticks in seven metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. CP takes third place, with the packaged food brand seeing improvements in six metrics across all three categories as well.
Siam Commercial bank and delivery service provider Line Man round out the top five, making gains in five metrics each.
Indonesia: Wardah takes center stage with skincare roadshow
Wardah is Indonesia’s Biggest Brand Mover for June.
The skincare brand made gains in five out of 13 BrandIndex metrics, in the Media and Communication category (Aided Brand Awareness, Buzz) and Brand Perception category (General Impression, Recommendation, Quality).
Wardah recently organised a public roadshow in Jakarta, involving more than 60 dermatologists, to promote their range of skincare products. At the event, various specialists discussed skin conditions and tips on how to use Wardah’s products for optimal skin health.
Antangin is the runner-up, with the herbal medicine brand scoring upticks in five metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. TransJakarta takes third place, with the public transport provider seeing improvements in five metrics across all three categories as well.
Cereal bar producer Fitbar and airline AirAsia round out the top five, making gains in five metrics each.
Was your brand one of APAC’s Biggest Movers in June?
Uncover the other brands that were among the top ten in Australia, Indonesia and Thailand by requesting your free copy of YouGov’s APAC Biggest Brand Movers Report for June 2024 here.
Wonder who are the Biggest Brand Movers in other APAC markets – including China, Hong Kong, Singapore, Japan, Malaysia, Philippines, Thailand and Vietnam? Contact us and sign up for a free brand health check today!
Methodology
Biggest Brand Movers for May 2024 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between April and May 2024.
Media and Communication Metrics
- Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
- Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
- Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
- Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)
Brand Perception Metrics
- General Impression – Whether a consumer has a positive or negative impression of a brand
- Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
- Quality – Whether a consumer considers a brand to represent good or poor quality
- Value – Whether a consumer considers a brand to represent good or poor value for money
- Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
- Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
Purchase Funnel Metrics
- Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
- Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
- Current Customer – Whether a consumer has purchased a given product or not within a specified period of time
