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Celebrating big on the little things: Which supermarkets’ Christmas drives are winning Australia?
Which Christmas campaigns by major grocery chains in Australia are sparking the most buzz with consumers?
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Of wishing trees and wombat soaps: Which department stores’ Christmas drives are winning Australia?
Which Christmas campaigns by major departmental stores in Australia are sparking the most buzz with consumers?
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APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
Research insights that all hotels should know about running a successful customer loyalty programme
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Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running a successful frequent flyer loyalty programme
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Holiday shopping in Australia: how consumers find what to buy & how early most start their shopping
How do Aussies find holiday shopping deals and gift ideas – and how far in advance do they start their holiday shopping?
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Australia’s Most Talked-About Brands (October 2023)
Which brands in Australia saw the largest spike in consumers who are talking about them in October?
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AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
How willing are APAC residents to receiving healthcare services from an artificial intelligence or robots?
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Which payment methods are Australian travellers most likely to use when travelling abroad?
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OTT video streaming services in Australia: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and Amazon Prime Video in Australia?
about 1 month agoArticle
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
Australia’s Advertisers of the Month (September 2023)
Data from YouGov BrandIndex shows that awareness of Supercheap Auto’s ads rose by over six percentage points between August and September.
about 2 months agoArticle
World Food Day: What are Australia’s major dietary preferences – and most favourite cuisines?
What influences Aussies’ food choices and diet type – and which cuisines are most popular?
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APAC Biggest Brand Movers – August 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
2 months agoArticle
Going green or just greenwashing – do most Australians trust fashion brands’ sustainability claims?
How often do Australians think greenwashing occurs – and how do they react to brands who are found to have done so?
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How much does sustainability figure in Australians’ fashion choices?
How does sustainability compare with other purchase considerations of Australians who are shopping for fashion products?
2 months agoArticle
Which Australians have bought into sustainable fashion – and why others are leaving it on the shelf
What percentage of Australians have purchased sustainable fashion products before – and what’s deterring those who haven’t?
2 months agoArticle
Australia’s Most Talked-About Brands (August 2023)
Which brands in Australia saw the largest spike in consumers who are talking about them in August?
2 months agoArticle
Qantas CEO exits early after lawsuits hit airline – How has the flag carrier’s brand been impacted?
Following lawsuits from the ACCC and Transport Workers’ Union, how has Qantas’ brand health been impacted?
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Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.
4 months ago