In late May, Portuguese footballer Cristiano Ronaldo announced the launch of his fourth non-fungible token (NFT) collection with cryptocurrency exchange Binance, featuring iconic locations that were pivotal in Ronaldo’s career.
But who among Ronaldo’s fans in Australia are likely to be excited about such sports-themed NFTs?
How popular is Cristiano Ronaldo among soccer fans in Australia?
Latest data from YouGov Profiles shows that Cristiano Ronaldo is the second most popular male football star among Aussies, just after Argentina’s Lionel Messi.
Close to a quarter (24%) of Aussies who are a fan of one or more football players list Ronaldo as one of their favourite players, compared to 27% for Messi.
The next most popular male footballers – Brazil’s Neymar (13%) and France’s Kylian Mbappé (12%) – are the / a favourite of around an eighth of soccer fans in Australia.
What do Cristiano Ronaldo fans in Australia think about sports-themed NFTs?
Data from YouGov Profiles also shows that among fans of Ronaldo in Australia, about one in eight (12%) think it’s important for sports organisations to invest in NFTs, compared to just 5% of Aussies in general.
Younger fans are much more likely to approve of sports-themed NFTs. While a quarter (25%) of Ronaldo fans aged 25-34 years feel sports organisations should invest in NFTs, just 15% of those aged 35-49% and less than 5% of those aged 50 and older say the same.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Australia is nationally representative of the adult population and weighted by age, gender and region. Learn more about Profiles.
Cover Photo from Binance
