Article
Faster Horses rebrands as YouGov
The rebranding of Faster Horses aligns with YouGov’s vision and strategy in the Australian market
about 1 month agoArticle
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
about 2 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
APAC Biggest Brand Movers – May 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
3 months agoArticle
What Australians think about ChatGPT: do more trust and welcome it – or are wary and concerned?
Do more Australians hold positive or negative attitudes towards ChatGPT?
4 months agoArticle
Fun, Learning or Work? What are most Australians using or planning to use ChatGPT for?
What proportion of Australians use ChatGPT for various business, entertainment and educational purposes?
4 months agoArticle
Awareness versus Usage of ChatGPT in Australia: how do they vary demographically?
Have most Australians used or know of ChatGPT? How does this vary across genders, generations, education, and work status?
4 months agoArticle
McDonald’s tops YouGov’s 2023 QSR Rankings in Australia
YouGov's new rankings reveal the brands most considered by consumers across APAC
4 months agoArticle
Toyota tops YouGov’s Auto Rankings 2023 in Australia for the fifth consecutive year
New data from YouGov identifies the brands which Australian residents perceive as having the best overall brand health
5 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
Do APAC’s consumers feel that their housing costs have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
Do APAC’s consumers feel that their home energy bills have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
Do APAC’s consumers feel that prices of health & pharmaceutical items have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
Do APAC’s consumers feel that prices of groceries have risen significantly over the past few months?
6 months agoArticle
Three in ten affluent consumers in Australia plan to spend more on travel in the next 12 months
YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers
6 months agoReport
Where do women in Australia need the most and least help with their finances?
YouGov's latest research shows how people across the globe manage their money and reveals the areas where they need help
7 months agoArticle
Australia: do households expect finances to improve or worsen in 2023?
Which employment sectors in Australia are respondents most bullish – and bearish – about their future household finances?
7 months agoArticle
APAC Biggest Brand Movers – January 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
7 months agoArticle
Cadbury, Colgate and Coca-Cola rated most-considered FMCG brands in Australia
YouGov’s latest rankings report reveals the most considered food, beverage, and personal care brands around the world
7 months agoArticle
Most Australians sceptical about current housing market: six in ten say it is a bad time to buy
Proximity premium still prevalent, with more bullish attitudes towards housing in inner and middle suburban areas of Australia’s major cities
7 months agoArticle
Over two in five Australians report fall in disposable income, but more optimistic about next year
Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by money management
7 months ago