- Article
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
2 months ago - Report
APAC Biggest Brand Movers – June 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
3 months ago - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
3 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
4 months ago - Article
Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?
What do Cristiano Ronaldo's fans in Australia think about sports organisations dabbling in NFTs?
4 months ago - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
5 months ago - Article
Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
Using data from YouGov Profiles, we identify gamers in Australia, the game genres they play, and who they are as consumers.
5 months ago - Article
Gen Z and Millennials are less likely than older generations to practice online security habits
New research from YouGov has found that Baby Boomers are the generation most likely to practice safe online security habits.
5 months ago - Article
What Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
Dating in Australia: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
6 months ago - Article
Pining for love, passing on apps: Why are some singles in Australia hesitant about dating apps?
What’s holding back single Aussies – keen on finding their special one – from trying out dating apps?
6 months ago - Article
Scroll, Swipe, Settle down: Which dating app’s best for Aussies looking for a fling vs life partner?
What are Australia’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
6 months ago - Report
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
6 months ago - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
6 months ago - Report
APAC Biggest Brand Movers – February 2024
Cathay Pacific is Hong Kong’s Biggest Brand Mover for February. The delivery and logistics company made gains in six out of 13 BrandIndex metrics, in the Media and Communication category.
7 months ago - Article
Which supermarket in Australia offers the best value for money in 2024?
Which brands in Australia saw the largest spike in consumers who are talking about them in January?
8 months ago - Report
APAC Biggest Brand Movers – January 2024
Commonwealth Bank (CBA) is Australia’s Biggest Brand Mover for January. The financial institution made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
8 months ago - Article
Australia’s Most Talked-About Brands (January 2024)
Which brands in Australia saw the largest spike in consumers who are talking about them in January?
8 months ago - Article
79% of Australians say they still engage in COVID safe behaviours four years on
Most Australians are still practicing COVID safe habits four years after the World Health Organisation (WHO) declared the disease as a Public Health Emergency of International Concern
8 months ago - Article
APAC Biggest Brand Movers – December 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
9 months ago - Article
What are Australians’ top New Year Resolutions for 2024?
Here are Australia’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
9 months ago