Article
Booking.com and Airbnb are the preferred booking platforms of Digital Nomads
Among those who had previously been, or would consider to be a digital nomad, the top two platforms preferred for booking accommodation was squarely Booking.com and Airbnb. Almost a third (30%) would opt for Booking.com, while nearly a quarter (24%) liked Airbnb.
1 day agoReport
APAC Biggest Brand Movers – June 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
15 days agoArticle
Australian Digital Nomads pick New Zealand and Japan as preferred destinations
A new YouGov Survey has found that almost one in three (29%) Australians have previously worked as a digital nomad, and of those who hadn’t worked this way previously, 41% indicated that they would consider this lifestyle.
26 days agoArticle
Half of Australians think that the Government should support low-cost airlines
The history of Australian aviation includes around 300 defunct airlines in the last century, including regional budget airline, Bonza. New YouGov Public Data has found that 50% of Australians believe that the Australian Federal Government should support low-cost airlines to enable a competitive market and to keep air travel accessible to more Australians.
about 1 month agoReport
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 month agoArticle
Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?
Following Bonza’s sudden service suspension, how has consumer perception of other major low-cost and local airlines changed?
2 months agoReport
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
3 months agoReport
APAC Biggest Brand Movers – February 2024
Cathay Pacific is Hong Kong’s Biggest Brand Mover for February. The delivery and logistics company made gains in six out of 13 BrandIndex metrics, in the Media and Communication category.
4 months agoArticle
Australians are favouring domestic holidays over overseas travel this year
What’s on Australians’ minds when it comes to travel this year? We dive into YouGov data to find out.
5 months agoArticle
What are Australians’ top New Year Resolutions for 2024?
Here are Australia’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
7 months agoArticle
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
Research insights that all hotels should know about running a successful customer loyalty programme
8 months agoArticle
Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running a successful frequent flyer loyalty programme
8 months agoArticle
Which payment methods are Australian travellers most likely to use when travelling abroad?
How are Aussies most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
9 months agoArticle
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
9 months agoArticle
Qantas CEO exits early after lawsuits hit airline – How has the flag carrier’s brand been impacted?
Following lawsuits from the ACCC and Transport Workers’ Union, how has Qantas’ brand health been impacted?
10 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Australia’s Advertisers of the Month (May 2023)
Data from YouGov BrandIndex shows that awareness of Vegemite’s ads rose by over six percentage points between April and May.
about 1 year agoArticle
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
about 1 year ago