Bleisure boom: APAC's new travel frontier
The world of work is changing, and so are travel trends. The rise of remote and hybrid work has given birth to a new phenomenon: bleisure. It's no longer just about business; it's about blending work and leisure seamlessly.
With over 51% of professionals in Singapore, Hong Kong, Australia, and India having taken work trips in the past two years, the potential for bleisure is immense.
Key trends shaping APAC's bleisure landscape:
- A growing appetite for exploration: Nearly 7 in 10 business travelers in the region are extending their work trips for leisure. India leads the pack with a staggering 77%.
- Diverse accommodation preferences: While standard hotels remain popular, the demand for unique stays is on the rise. Vacation rentals are particularly sought after in India, while serviced apartments are a top choice in Australia.
- Nature and city escapes: Bleisure travelers in APAC have diverse interests. From the bustling cities of Singapore and Hong Kong to the great outdoors of Australia, there's something for everyone.
- A lucrative demographic: The majority of bleisure travelers in APAC belong to the affluent 45-64 age group, presenting a significant opportunity for businesses catering to this segment.
Ready to tap into the potential of bleisure travel in APAC? Download our comprehensive report to find out:
- Traveler profiles: Understand the demographics of bleisure travelers in APAC, and their travel preferences such as travel companions and length of stay.
- Accommodation insights: Discover the most popular accommodation choices for bleisure stays, from traditional hotels to airbnbs.
- Their favourite travel activities: Explore the activities that bleisure travelers crave, from outdoor adventures to urban exploration and cultural experiences.
- Destination desires: Learn about the top bleisure destinations in the region.
- Airbnb appeal: Gauge the popularity of Airbnb among bleisure travelers and uncover the reasons behind its attraction.
The data from this study is taken using YouGov Surveys: Serviced, which provides quick survey results from nationally representative or targeted audiences in multiple markets. The markets covered in this study are Singapore, Hong Kong, Australia, and India.
