British and American cruise operator Carnival Corporation will sunset its P&O Cruises (Australia) brand and absorb it into another of its cruise brands, Carnival Cruise Line. In an earlier YouGov piece, we discussed how aware Australians are of P&O Cruises and whether the recent development would have any bearing on their cruise plans.
Here, we look at the larger cruise vacation space in Australia – travel plans among Australians, how many of them intend to take a cruise trip and why they would or wouldn’t consider one.
When asked which forms of travel they would consider as part of their leisure holiday plans over the next 12 months, more than three in five Australians (64%) say they’d take a car, followed by flights. Nearly a quarter of them (24%) would consider taking a cruise.
When planning for a cruise vacation, which factors do Australians consider the most? Price leads.
Cost is the top factor influencing Australians’ cruise vacation-related decisions, with nearly three in five respondents (58%) citing this factor. For just over a half of all Australian adults polled destination is a factor (51%) and more than two in five (42%) consider the total duration of the cruise vacation.
Why Australians might hesitate to book cruise vacations
Nearly half of the respondents (48%) cite cost as a major obstacle to taking a cruise vacation. This is followed by concerns about the crowd onboard and the lack of personal space (29%) and health concerns like sea sickness (28%).
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Methodology: Data figures have been weighted by age, gender, and region to be representative of all adults in Australia (18 years or older) and reflect the latest Australian Bureau of Statistics (ABS) population estimates.
Photo by Samson Bush on Pexels
