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APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
Research insights that all hotels should know about running a successful customer loyalty programme
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Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running a successful frequent flyer loyalty programme
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Which payment methods are Australian travellers most likely to use when travelling abroad?
How are Aussies most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
27 days agoArticle
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
Qantas CEO exits early after lawsuits hit airline – How has the flag carrier’s brand been impacted?
Following lawsuits from the ACCC and Transport Workers’ Union, how has Qantas’ brand health been impacted?
2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
4 months agoArticle
Australia’s Advertisers of the Month (May 2023)
Data from YouGov BrandIndex shows that awareness of Vegemite’s ads rose by over six percentage points between April and May.
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Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
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Toyota tops YouGov’s Auto Rankings 2023 in Australia for the fifth consecutive year
New data from YouGov identifies the brands which Australian residents perceive as having the best overall brand health
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Three in ten affluent consumers in Australia plan to spend more on travel in the next 12 months
YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers
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What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
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Australia’s Advertisers of the Month (Dec 2022): Uber beats out early Xmas marketing competition
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
11 months agoArticle
APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
about 1 year agoArticle
APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year agoArticle
APAC Biggest Brand Movers – June 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year agoArticle
Australia Advertiser of the Month: Cadbury
Data from YouGov BrandIndex shows that awareness of Cadbury's advertisements rose by almost nine percentage points in April.
over 1 year agoArticle
How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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YouGov Automotive and Mobility Rankings 2022 Australia
YouGov's latest rankings shows the top brand and improvers in Automotive and Mobility sector in 2021
over 1 year ago