- Report
Australia and New Zealand QSR Rankings 2024
This report dives into the top brand based on ad awareness scores. We'll uncover which brands' marketing efforts are most effective at grabbing consumer attention and staying top-of-mind.
2 months ago - Article
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
2 months ago - Report
APAC Biggest Brand Movers – June 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
3 months ago - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
3 months ago - Article
How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?
What most assures Aussies that a dining establishment is hygienic – and have many avoided businesses for being unsanitary?
3 months ago - Article
A look into what Aussies feel about junk food, and kids featuring in junk food advertising
In this piece, we're exploring YouGov data to see how many consumers in Australia read nutrition labels on packaged junk food and drinks.
4 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
4 months ago - Article
Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?
What do Cristiano Ronaldo's fans in Australia think about sports organisations dabbling in NFTs?
4 months ago - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
5 months ago - Article
Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?
Following Bonza’s sudden service suspension, how has consumer perception of other major low-cost and local airlines changed?
5 months ago - Article
3 in 5 Aussies think Mother's Day is a proper cause for celebration
Although most Australians (62%) agree that Mother's Day is a proper occasion with cause for celebration, one in three disagree. 22% of Australians believe that this day is celebrated because of pressure from brands, and another 12% think it is celebrated because of social pressure.
5 months ago - Article
What Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
Dating in Australia: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
6 months ago - Article
Pining for love, passing on apps: Why are some singles in Australia hesitant about dating apps?
What’s holding back single Aussies – keen on finding their special one – from trying out dating apps?
6 months ago - Article
Scroll, Swipe, Settle down: Which dating app’s best for Aussies looking for a fling vs life partner?
What are Australia’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
6 months ago - Report
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
6 months ago - Article
“Cash Day” protest in Australia: How popular are cash payments among Aussies vs other APAC markets?
How popular are cash payments in Australia and across APAC – and what do most feel about the future of physical currencies?
6 months ago - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
6 months ago - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
7 months ago - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
7 months ago - Report
APAC Biggest Brand Movers – February 2024
Cathay Pacific is Hong Kong’s Biggest Brand Mover for February. The delivery and logistics company made gains in six out of 13 BrandIndex metrics, in the Media and Communication category.
7 months ago