Article
Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.
about 1 month agoArticle
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
about 2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Charting Australia’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?
2 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
Two-thirds of Australians are concerned about the impact of inflation on their future spending
Using loyalty cards, comparing prices and keeping a tight budget are the top 3 smart shopping tactics consumers are employing to combat inflation
3 months agoArticle
APAC Biggest Brand Movers – May 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
3 months agoArticle
Australia’s Advertisers of the Month (May 2023)
Data from YouGov BrandIndex shows that awareness of Vegemite’s ads rose by over six percentage points between April and May.
3 months agoArticle
What Australians think about ChatGPT: do more trust and welcome it – or are wary and concerned?
Do more Australians hold positive or negative attitudes towards ChatGPT?
4 months agoArticle
Fun, Learning or Work? What are most Australians using or planning to use ChatGPT for?
What proportion of Australians use ChatGPT for various business, entertainment and educational purposes?
4 months agoArticle
Awareness versus Usage of ChatGPT in Australia: how do they vary demographically?
Have most Australians used or know of ChatGPT? How does this vary across genders, generations, education, and work status?
4 months agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
4 months agoArticle
McDonald’s tops YouGov’s 2023 QSR Rankings in Australia
YouGov's new rankings reveal the brands most considered by consumers across APAC
4 months agoArticle
Australia’s luxury shoppers: The products most want to buy in 2023 – and the factors which influence their purchase decisions
What luxury goods do Australia’s consumers plan to buy in 2023, and what factors do they consider before making a purchase?
5 months agoArticle
APAC Biggest Brand Movers – February 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
Do APAC’s consumers feel that their housing costs have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
Do APAC’s consumers feel that their home energy bills have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
Do APAC’s consumers feel that prices of health & pharmaceutical items have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
Do APAC’s consumers feel that prices of groceries have risen significantly over the past few months?
6 months ago