Most Australians think Christmas promotions and store decoration shouldn’t start until December
With the festive season around the corner, the latest public data poll from YouGov shows that a majority of Australians (58%) think that Christmas advertising and promotions should only start in December.
The survey found that only 42% of Australians are happy to see the season celebrated any time the store decides. This sentiment was largely shared, however, men were more resistant to seeing promotions and décor earlier in the year than women, with 64% saying festivities should wait until December, versus 53% of women.
Paul Smith, YouGov Director of Government and Social, said, “According to our poll, if Australians had their choice, there wouldn’t be any Christmas advertising in stores before the first of December at all.”
The YouGov Survey results revealed that young adults were more positive about early Christmas promotions as compared to their older counterparts. 58% of 18–24-year-olds and 51% of 25-34-year-olds were happy for stores to decorate when they pleased. By contrast, only 48% of 35-49-year-olds and 35% of 50-64-year-olds were for the early celebrations. Over 65s were the most against premature festivities with 73% expressing that Christmas décor and promotions should be kept until the month of December.
Most households also thought that Christmas promotions should wait until December. However, 53% of high-income individuals (homes with a grouped income over $150,000) stated that they were happy for stores to begin decorating for the season earlier in the year.
Across almost all other demographics, Australians were in favour of no advertising before Dec 1.
The survey was conducted as part of YouGov’s Public Data series. The poll was conducted between November 10 and 14 2023 with a nationally politically representative sample of 1,582 voters. See Australian Polling Council methodology statement for full weightings.
For more insights or information about YouGov, please visit: https://au.yougov.com/