- Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
7 months ago - Article
“Cash Day” protest in Australia: How popular are cash payments among Aussies vs other APAC markets?
How popular are cash payments in Australia and across APAC – and what do most feel about the future of physical currencies?
8 months ago - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
9 months ago - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
9 months ago - Article
What are the top sleep hacks people around the world use to get better rest?
What are the most popular sleep hacks that consumers in different markets globally use to get better rest?
9 months ago - Article
How long do most people sleep globally – and which regions feel most sleep deprived?
How many hours of sleep do most people get in a typical night – and how does this vary globally?
9 months ago - Report
APAC Biggest Brand Movers – January 2024
Commonwealth Bank (CBA) is Australia’s Biggest Brand Mover for January. The financial institution made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
10 months ago - Article
What are Australians’ top New Year Resolutions for 2024?
Here are Australia’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
11 months ago - Article
YouGov acquires CPS GfK
YouGov acquires CPS GfK, powering a dynamic new way for businesses to understand what the world thinks, wants, and buys
11 months ago - Article
Baby Boomers and Gen Z in Australia are most likely to cut back on Christmas spending
YouGov data reveals that Baby Boomers and Gen Z are the generations most likely to cut back on Christmas spending this year, a result of the rising cost of living
12 months ago - Article
No Christmas decorations before December Please!
Most Australians think Christmas promotions and store decoration shouldn’t start until December
about 1 year ago - Article
Which payment methods are Australian travellers most likely to use when travelling abroad?
How are Aussies most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
about 1 year ago - Article
Faster Horses rebrands as YouGov
The rebranding of Faster Horses aligns with YouGov’s vision and strategy in the Australian market
over 1 year ago - Article
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
over 1 year ago - Article
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
over 1 year ago - Article
APAC Biggest Brand Movers – May 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year ago - Article
What Australians think about ChatGPT: do more trust and welcome it – or are wary and concerned?
Do more Australians hold positive or negative attitudes towards ChatGPT?
over 1 year ago - Article
Fun, Learning or Work? What are most Australians using or planning to use ChatGPT for?
What proportion of Australians use ChatGPT for various business, entertainment and educational purposes?
over 1 year ago - Article
Awareness versus Usage of ChatGPT in Australia: how do they vary demographically?
Have most Australians used or know of ChatGPT? How does this vary across genders, generations, education, and work status?
over 1 year ago - Article
McDonald’s tops YouGov’s 2023 QSR Rankings in Australia
YouGov's new rankings reveal the brands most considered by consumers across APAC
over 1 year ago