Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
- Article
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
01 Aug 2024 - Report
APAC Biggest Brand Movers – June 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 Jul 2024 - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
11 Jul 2024 - Article
How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?
What most assures Aussies that a dining establishment is hygienic – and have many avoided businesses for being unsanitary?
26 Jun 2024 - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
14 Jun 2024 - Article
Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?
What do Cristiano Ronaldo's fans in Australia think about sports organisations dabbling in NFTs?
14 Jun 2024 - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
15 May 2024 - Article
Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?
Following Bonza’s sudden service suspension, how has consumer perception of other major low-cost and local airlines changed?
14 May 2024 - Article
What Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
Dating in Australia: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
19 Apr 2024 - Article
Pining for love, passing on apps: Why are some singles in Australia hesitant about dating apps?
What’s holding back single Aussies – keen on finding their special one – from trying out dating apps?
19 Apr 2024