Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
Celebrating big on the little things: Which supermarkets’ Christmas drives are winning Australia?
Which Christmas campaigns by major grocery chains in Australia are sparking the most buzz with consumers?01 Dec 2023
Of wishing trees and wombat soaps: Which department stores’ Christmas drives are winning Australia?
Which Christmas campaigns by major departmental stores in Australia are sparking the most buzz with consumers?01 Dec 2023
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.29 Nov 2023
Hotel loyalty programs: Most popular perks among guests – how women want breakfast, men want points
Research insights that all hotels should know about running a successful customer loyalty programme28 Nov 2023
Airline loyalty programs: What perks most attract Australians & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running a successful frequent flyer loyalty programme28 Nov 2023
Holiday shopping in Australia: how consumers find what to buy & how early most start their shopping
How do Aussies find holiday shopping deals and gift ideas – and how far in advance do they start their holiday shopping?23 Nov 2023
Australia’s Most Talked-About Brands (October 2023)
Which brands in Australia saw the largest spike in consumers who are talking about them in October?21 Nov 2023
AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
How willing are APAC residents to receiving healthcare services from an artificial intelligence or robots?21 Nov 2023
Which payment methods are Australian travellers most likely to use when travelling abroad?
How are Aussies most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?07 Nov 2023
OTT video streaming services in Australia: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and Amazon Prime Video in Australia?02 Nov 2023