Ahead of the 2024 Summer Olympics this week, new research from YouGov has found that Australia is one of the most interested nations in the Summer Olympic Games.

And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

What do Cristiano Ronaldo's fans in Australia think about sports organisations dabbling in NFTs?

Data from YouGov BrandIndex shows that awareness of Supercheap Auto’s ads rose by over six percentage points between August and September.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

International sporting events came up top in YouGov’s Global Sport Rankings 2023 in Australia, with the Commonwealth Games – which saw Australia as the biggest medal winner – leading the ranking with a Buzz score of 33.1 points.

In 2023, this is what denizens of APAC most want to achieve.

How interested are consumers in health and fitness technologies across APAC?

Discover NBL Fans' awareness for the upcoming Christmas Day Fixture.

Discover the demographics and interests of sports fans in Australia.

YouGov Sports publishes the 2022 edition of Australia's favorite female athletes report.

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

The Summer Olympics, initially postponed due to the pandemic, emerged as the buzziest sport event in Australia

Latest YouGov mini-report reveals Australians' attitudes towards Sports betting and the relationship with sport and sponsorship.

YouGov releases its first Biggest Brand Movers for APAC markets.

Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.

YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.