Following the recent release of YouGov's Uncovering Socially Responsible Sports Fans Report, which highlights the behaviour of sports fans in the global level. We are diving further to investigate the demographic and the interests of sports fans in Australia. We discover that 77% of Australians are more likely to be a fan of sports, with the older age group seems to be interested in following sports compared to the younger counterpart.
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The data is extracted from YouGov Profiles which tracks 2 million+ data variables from YouGov’s 20 million+ global panel members in 49 markets, covering demographic, psychographic, attitudinal, and behavioral consumer metrics, with data collected daily and updated weekly. Contact our researcher here to discover our data insight solutions.