Article
AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
How willing are APAC residents to receiving healthcare services from an artificial intelligence or robots?
13 days agoArticle
World Food Day: What are Australia’s major dietary preferences – and most favourite cuisines?
What influences Aussies’ food choices and diet type – and which cuisines are most popular?
about 2 months agoArticle
Half of GenZ and Millennials in Australia have taken a social media break for their mental health
YouGov's new survey reveals the attitudes of Australians towards the impact of social media on mental health
about 2 months agoArticle
Going green or just greenwashing – do most Australians trust fashion brands’ sustainability claims?
How often do Australians think greenwashing occurs – and how do they react to brands who are found to have done so?
2 months agoArticle
How much does sustainability figure in Australians’ fashion choices?
How does sustainability compare with other purchase considerations of Australians who are shopping for fashion products?
2 months agoArticle
Which Australians have bought into sustainable fashion – and why others are leaving it on the shelf
What percentage of Australians have purchased sustainable fashion products before – and what’s deterring those who haven’t?
2 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
6 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
10 months agoArticle
Do you eat meat like a Tasmanian or Victorian? And how attitudes to plant-based alternatives vary
What proportion of Aussies are trying to eat less meat and switch to plant-based alternatives?
10 months agoArticle
Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
about 1 year agoArticle
Australia’s Advertisers of the Month: August 2022
Which brands in Australia saw the largest spike in advertising awareness in August?
about 1 year agoArticle
APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year agoArticle
YouGov Best Buzz Rankings 2021 New Zealand
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
almost 2 years agoArticle
YouGov Best Buzz Rankings 2021 Australia
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
almost 2 years agoArticle
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
almost 2 years agoArticle
Best Brand Rankings 2021 New Zealand
YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
about 2 years agoArticle
Best Brand Rankings 2021 Australia
YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
about 2 years agoArticle
International study: how badly has COVID-19 affected people’s mental health?
Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s mental wellbeing around the world.
about 2 years agoArticle
Post-pandemic shopping habits: The importance of hygiene and health benefits of products
Over a year after COVID-19 was declared a pandemic, we examine the extent to which the health and hygiene benefits of products have become more important to consumers shopping for household items.
over 2 years agoArticle
How safe are the COVID-19 vaccines seen as internationally?
Pfizer and Moderna’s vaccines are seen as safe across the board
over 2 years ago