This report dives into the top brand based on ad awareness scores. We'll uncover which brands' marketing efforts are most effective at grabbing consumer attention and staying top-of-mind.

Ahead of the 2024 Summer Olympics this week, new research from YouGov has found that Australia is one of the most interested nations in the Summer Olympic Games.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.

Recent YouGov Surveys insight has found that over a quarter (26%) of Australians have watched part, or all, of Baby Reindeer. 66% of viewers went on to look further into the series.

L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

Dating in Australia: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?

What’s holding back single Aussies – keen on finding their special one – from trying out dating apps?

What are Australia’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?

YouGov research has found that over a third (34%) of Australians say that it’s unlikely that they’ll tune in for the upcoming Olympics Games. Gen X are the most likely to watch, with 65% planning to watch the event. Baby Boomers are the least likely to tune in.

Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

Cathay Pacific is Hong Kong’s Biggest Brand Mover for February. The delivery and logistics company made gains in six out of 13 BrandIndex metrics, in the Media and Communication category.

Polled by YouGov, Aussies backed “Oppenheimer” to win five of the six proposed Oscar categories. However, women were more likely to back “Barbie” candidates in any given category.

Radio as a communication or advertising channel has gone through entire lifecycles in past decades and still finds room - however small - in an advertiser’s media plan.

Commonwealth Bank (CBA) is Australia’s Biggest Brand Mover for January. The financial institution made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.

Which brands in Australia saw the largest spike in consumers who are talking about them in January?

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Here are Australia’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.