Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

While opinions about the King and the Queen have improved over the past two years, half of Australians still have a negative opinion of the Queen Consort

In 2023, this is what denizens of APAC most want to achieve.

In Australia, digital media, in-person events and video streaming are set to see the biggest increase in consumption over the next year

Three-quarters say it is celebrated because of pressure from commercial entities

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Are the most known investment apps also the most used? And why some Australians are signing up – while some aren’t.

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

YouGov Sports publishes the 2022 edition of Australia's favorite female athletes report.

How open are consumers to entering into a 3D virtual world to socialise, work, and shop?

What are the most favoured travel brands and destinations among Australians and Indonesians in 2022?

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

Latest YouGov mini-report reveals Australians' attitudes towards Sports betting and the relationship with sport and sponsorship.

YouGov releases its first Biggest Brand Movers for APAC markets.

YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Everest and the Melbourne Cup are the two richest horse races in Australia. New YouGov data reveals how many Aussies are planning to tune in and place bets on the upcoming events.

YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets including Australia

Millennials most willing to pay for ad-free entertainment