Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Australians have a positive opinion of King Charles III but interest in his coronation is modest
While opinions about the King and the Queen have improved over the past two years, half of Australians still have a negative opinion of the Queen Consort
5 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
How are consumers in Australia and worldwide looking to consume media in the next year?
In Australia, digital media, in-person events and video streaming are set to see the biggest increase in consumption over the next year
10 months agoArticle
Just one in eight Australians think Halloween is celebrated because it is a proper special occasion
Three-quarters say it is celebrated because of pressure from commercial entities
11 months agoArticle
APAC Biggest Brand Movers – June 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Micro-investing in Australia: what’s driving take-up & how do major investment platforms compare?
Are the most known investment apps also the most used? And why some Australians are signing up – while some aren’t.
about 1 year agoArticle
Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
over 1 year agoArticle
Who are Australia’s favorite female athletes
YouGov Sports publishes the 2022 edition of Australia's favorite female athletes report.
over 1 year agoArticle
How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
over 1 year agoArticle
Top travel brands and destinations in 2022: APAC
What are the most favoured travel brands and destinations among Australians and Indonesians in 2022?
over 1 year agoArticle
YouGov Best Buzz Rankings 2021 New Zealand
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
over 1 year agoArticle
YouGov Best Buzz Rankings 2021 Australia
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
over 1 year agoArticle
Perceptions on Betting in Australia Sport
Latest YouGov mini-report reveals Australians' attitudes towards Sports betting and the relationship with sport and sponsorship.
over 1 year agoArticle
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
over 1 year agoArticle
Best Brand Rankings 2021 New Zealand
YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
almost 2 years agoArticle
Best Brand Rankings 2021 Australia
YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
almost 2 years agoArticle
How many Australians will put money on the Everest and Melbourne Cup?
The Everest and the Melbourne Cup are the two richest horse races in Australia. New YouGov data reveals how many Aussies are planning to tune in and place bets on the upcoming events.
almost 2 years agoArticle
Australians' attitudes and behaviours on gambling
YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets including Australia
about 2 years agoArticle
A quarter of Australian millennials willing to exchange personal data for free content
Millennials most willing to pay for ad-free entertainment
over 2 years ago