Black Friday is a renowned shopping sales period in the western part of the world. But how does it stack up in APAC? The recent YouGov research on Seasonal Events shows that 21% of APAC consumers tend to shop more during Black Friday. Who are the people that shop during this event?
Explore topics on:
- Demographics of Black Friday shoppers
- Frequency of online shopping for Black Friday Shoppers
- Purchase attitudes
- Products Black Friday shoppers are more likely to buy
- Typical spending during Black Friday
- Promotional campaigns that have the biggest impact on their purchase decisions
YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 5 September 2022, with a nationally representative sample of 1,035 adults in Australia and 1,025 adults in Singapore (all aged 18+ years), using a questionnaire designed by YouGov. Australia data figures have been weighted by age, gender, and region to be representative of all adults in Australia (18 years or older), and reflect the latest Australian Bureau of Statistics (ABS) population estimates. Singapore data figures have been weighted by age, gender, and ethnicity to be representative of all adults in Singapore (18 years or older), and reflect the latest Singapore Department of Statistics (DOS) estimates. Learn more about YouGov RealTime Omnibus.