Yes campaign adverts seen by more voters than no campaign ads

October 03, 2017, 7:57 AM GMT+0

Yes campaign adverts seen by more voters than no campaign ads, two-party preferred YouGov-Fifty Acres poll shows

Coalition pulls ahead of Labor on two-party preference - voters want Abbott to quieten down and stop criticising Prime Minister Turnbull

Yes campaign adverts have been seen by more voters than no campaign adverts, according to the two-party preferred YouGov-Fifty Acres poll. It comes with one month still to run until the same-sex postal survey closes.

  • Nearly eight in 10 (78%) of voters saw adverts from one of the campaigns in the past week.
  • In total, 70% saw yes campaign ads, while 61% saw no campaign ads, and 53% saw ads from both campaigns.
  • The postal survey has also got people talking - over eight in 10 voters (81%) have discussed the postal survey with someone. Most people discussed it with family (64%) and friends (54%), while fewer people broached the topic with work colleagues (21%).

The two-party preference has shifted slightly, with the Coalition leading.

  • The Coalition is leading on 51% (up one) and Labor on 49% (down one).
  • The primary voting intention has Labor on 33% (down two), the Coalition on 34% (unchanged), the Greens on 11% (unchanged), and One Nation on 9% (unchanged). Other parties are on 13%.

Meanwhile, Australians across the board - including Coalition voters - generally think former Prime Minister Tony Abbott should quieten down and stop being so critical of Prime Minister Malcolm Turnbull.

  • Over four in 10 Australians (41%) and 43% of Coalition voters agree that “he should quieten down, play a quieter role and not be so critical of Malcolm Turnbull”.
  • Just three in 10 people (31%) and 27% of Coalition voters think “he should continue to speak up in the media, even if it involves being critical of Malcolm Turnbull”.
  • Meanwhile, more Australians thought Abbott was wrong to associate the head-butting incident in Hobart with the yes campaign – with 40% saying it was wrong, while 34% thought it was right.

The poll also shows Australians are still keen for a Royal Commission on banks.

  • Nearly six in 10 Australians (59%) think there should be a Royal Commission to look at banks’ behaviour and the way they treat their customers.

Just one in five (19%) think there shouldn’t be a Royal Commission.

Shareable URL

Methodology Overview

All figures, unless otherwise stated, are from YouGov. Total sample size was 1054 adults aged 18+ years. Fieldwork was undertaken between 28th September - 1st October 2017. The figures have been weighted and are representative of all Australian adults (aged 18+). The survey was carried out online.

YouGov has a proven record of accuracy in both US and UK politics. In the most recent UK election they were the first polling agency to correctly call the result, showing the country was heading for a hung parliament despite most other organisations showing a large lead for the Conservatives. All polling is subject to a margin of error so it is natural to see some variations from poll to poll.