Cheers to beer - Australia’s favourite alcohol

Cheers to beer - Australia’s favourite alcohol

Tucking into the Christmas spirit(s) may be festive, but it’s not as popular as beer or wine. Though spirits are the preferred tipple for one in five Aussies (21%), YouGov’s latest research into the nation’s drinking habits finds that beer is Australia’s favourite alcoholic drink, chosen by 27% of people. Wine comes a close second, chosen by 25% of respondents.

The picture is more divided when gender is taken into account. Here, stereotypes ring true; beer is the first choice for four in ten men but just 14% of women. Wine comes out top for women, cited by 32% of women as their favourite drink.

Tastes also differ according to age. Cider is popular among young people but is far less so among older generations. While a fifth of 18-24 years olds (21%) cite cider as their favourite drink, just 3% of 55-64 years olds do. By contrast, spirits are more popular among older generations, favoured by 29% of 55-64 year olds but just 16% of 18-24 year olds.

But are the differences between generations a matter of tastes or trends? More than half of those surveyed (55%) say their choice is based on taste. Appearances also matter when factoring in what young people drink, with nearly one in five (18%) of 25-34 years saying that they choose their favourite drink because it makes them feel cool. For others, the choice is about a means to an end, with one in ten (10%) choosing to drink their favourite alcohol because it helps them get drunk.

42% of young people drink more than they did a year ago

Though drinking culture is most often associated with young people, yet it is middle-aged Aussies who drink the most. 45-54 years olds are most likely to drink every day; 17% of them do, nearly double the proportion of the total population who do so (9%).

However, young people appear to be keen to catch up! When asked how their drinking habits have changed compared to a year ago, over 40% of those aged between 18-24 say their alcohol consumption has gone up.