Motivations behind vegan choices in Australia

Carmen YewAPAC marketing executive
September 26, 2023, 6:26 AM GMT+0

In Australia, the motivations behind vegan choices have seen a significant surge in recent years, reflecting a broader global trend towards plant-based diets and ethical consumption. There are several key factors driving this shift, and they range from concerns about personal health to environmental sustainability and animal welfare.

Only 3% of Australians are more likely to be vegans.

In our latest infographic, we explore:

  • Demographics of vegans
  • Attitude towards food consumption
  • Frequency of eating out, ordering takeaway and cooking from scratch
  • Grocery shopping habits of vegans
  • Converting to a vegan diet