YouGov | What The World Thinks

Sharing streaming account log-ins: how do consumer views across APAC differ?

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

What do Australia’s consumers most consider when choosing a financial service provider?

Here are the top factors Australians think about when choosing a financial service provider, across different generations

Australia Advertiser of the Month: Cadbury

Data from YouGov BrandIndex shows that awareness of Cadbury's advertisements rose by almost nine percentage points in April.

Australia’s best Dining and Quick Service Restaurants in 2022

Here are Australia's top 10 casual dining brands in 2022.

How likely are consumers in Singapore and Australia to embrace the metaverse?

How open are consumers to entering into a 3D virtual world to socialise, work, and shop?

Samsung is Advertiser of the Month in both Australia and Singapore

Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.

What destinations do women in APAC want to visit for their next holiday?

Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked

Top travel brands and destinations in 2022: APAC

What are the most favoured travel brands and destinations among Australians and Indonesians in 2022?

Animal welfare group RSPCA leads YouGov’s first Charity Rankings in Australia

The CharityIndex Rankings highlight the most-considered philanthropic and non-governmental organisations among Australians

YouGov Travel & Tourism Rankings 2022 Australia

YouGov reveals the top ranked consumer brands within the travel & tourism sector, and the destinations consumers favor most across the globe.

YouGov Best Buzz Rankings 2021 New Zealand

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

YouGov Best Buzz Rankings 2021 Australia

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

Global: To what extent do online reviews affect purchase decisions across various sectors?

A new global YouGov study shows the kind of impact customer reviews have on sales of a product or service.

Global: Most popular gaming devices

PCs and smartphones remain the most popular gaming instruments worldwide. Which are the other popular devices?

The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia

The Summer Olympics, initially postponed due to the pandemic, emerged as the buzziest sport event in Australia

Digital Banking Report Wave 2 in Australia

YouGov has investigated Australian consumers’ perception of the evolution of digital payment methods pre-pandemic and during.

Perceptions on Betting in Australia Sport

Latest YouGov mini-report reveals Australians' attitudes towards Sports betting and the relationship with sport and sponsorship.

APAC Biggest Brand Movers - December 2021

YouGov releases its first Biggest Brand Movers for APAC markets.

Australian Open’s pre-tournament Buzz watch

Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.

Australia Advertiser of the Month (December): Johnnie Walker

Johnnie Walker’s Ad Awareness rose six points from 9.1 on November 23 to 15.2 on December 22.

Global: More people worried than not about artificial intelligence

A YouGov study reveals that 41% of consumers worldwide are worried about artificial intelligence.

Best Brand Rankings 2021 New Zealand

YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score ...

Best Brand Rankings 2021 Australia

YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, ...