YouGov | What The World Thinks

Do you eat meat like a Tasmanian or Victorian? And how attitudes to plant-based alternatives vary

What proportion of Aussies are trying to eat less meat and switch to plant-based alternatives?

Australia’s Advertisers of the Month (Dec 2022): Uber beats out early Xmas marketing competition

Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.

What do Aussie consumers consider when looking to purchase consumer electronics?

Apart from increased focus on sustainability and data privacy, brands are also met with a further challenge of the perceived higher cost of sustainability, ...

PayPal tops YouGov’s Banks and Payment Brand Rankings 2022 in Australia

While overall rankings saw a healthy mix of digital and traditional banks and services, traditional banks were some of the most improved

Evidence-based decision-making: top barriers and skill requirements for Australian businesses

What are the skill requirements of practicing evidence-based decision-making – and top barriers businesses face?

Evidence-based decision-making: surveying the benefits and costs for Australian businesses

What are the top benefits of evidence-based decision-making – and major business costs of not doing so?

Is the lack of evidence-based decision-making impacting Australian businesses?

Does evidence-based decision-making improve decision quality – how does this vary by organization size & management level?

How are consumers in Australia and worldwide looking to consume media in the next year?

In Australia, digital media, in-person events and video streaming are set to see the biggest increase in consumption over the next year

Minding the metaverse: Part 3 – Pull and push factors for consumers in Australia

What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?

Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore

How interested are consumers in entering the metaverse – and what are they most keen on doing there?

Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore

How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?

How are consumers in APAC discovering new brands?

Here are the most common channels through which consumers in APAC are learning about new brands.

Consumer electronics & apparel top considered product purchases among Aussie Black Friday shoppers

When it comes to marketing, online and Facebook ads hold highest recall among shoppers

Bunnings tops YouGov’s 2022 Best Brand Rankings in Australia for second year running

YouGov’s latest rankings reveal the brands with the best brand health, according to residents

Younger Australians more likely to say the pandemic is ‘pretty much over’

Generational divides in opinions towards Covid-19

Just one in eight Australians think Halloween is celebrated because it is a proper special occasion

Three-quarters say it is celebrated because of pressure from commercial entities

Australians most likely globally to consider online car retailers for next vehicle purchase

Top influencing factors for car purchase among future car buyers were having the best price and being able to see or test drive a ...

APAC Biggest Brand Movers – August 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Fitness tracking and smart wearables: understanding the health tech market in APAC

How interested are consumers in health and fitness technologies across APAC?

Global: Which payment methods are travellers most likely to use on their next overseas trip?

Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?

Australia’s Advertisers of the Month: August 2022

Which brands in Australia saw the largest spike in advertising awareness in August?

APAC Biggest Brand Movers – July 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Global: To what extent do people use social media to catch up on the news?

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

APAC Biggest Brand Movers – June 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.