Article
Booking.com and Airbnb are the preferred booking platforms of Digital Nomads
Among those who had previously been, or would consider to be a digital nomad, the top two platforms preferred for booking accommodation was squarely Booking.com and Airbnb. Almost a third (30%) would opt for Booking.com, while nearly a quarter (24%) liked Airbnb.
1 day agoArticle
Aussies struggle to name any financially beneficial Government initiatives
YouGov’s latest Public Data poll has found that 73% of Australians cannot name one thing that the Federal Government has done to make them financially better off in the last two years. This includes 64% of Labor voters from the 2022 Federal election.
1 day agoArticle
Australia among nations most excited for the 2024 Summer Olympic Games
Ahead of the 2024 Summer Olympics this week, new research from YouGov has found that Australia is one of the most interested nations in the Summer Olympic Games.
3 days agoReport
APAC Biggest Brand Movers – June 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
15 days agoArticle
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
16 days agoArticle
Australian Digital Nomads pick New Zealand and Japan as preferred destinations
A new YouGov Survey has found that almost one in three (29%) Australians have previously worked as a digital nomad, and of those who hadn’t worked this way previously, 41% indicated that they would consider this lifestyle.
26 days agoArticle
How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?
What most assures Aussies that a dining establishment is hygienic – and have many avoided businesses for being unsanitary?
about 1 month agoArticle
53% of 18- to 24-year-olds want more Socialism
YouGov’s latest Public Data poll has revealed that younger Australians think Australia should be more socialist, however older Australians are more inclined to be neutral, neither favouring a more capitalist nor more socialist direction.
about 1 month agoArticle
Half of Australians think that the Government should support low-cost airlines
The history of Australian aviation includes around 300 defunct airlines in the last century, including regional budget airline, Bonza. New YouGov Public Data has found that 50% of Australians believe that the Australian Federal Government should support low-cost airlines to enable a competitive market and to keep air travel accessible to more Australians.
about 1 month agoArticle
A look into what Aussies feel about junk food, and kids featuring in junk food advertising
In this piece, we're exploring YouGov data to see how many consumers in Australia read nutrition labels on packaged junk food and drinks.
about 1 month agoReport
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 month agoArticle
Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?
What do Cristiano Ronaldo's fans in Australia think about sports organisations dabbling in NFTs?
about 1 month agoArticle
More than half of Australians are concerned about new COVID-19 variant, FLiRT
COVID-19 has been a part of daily life for over four years and, with the winter season rolling in, another variation of the disease has been identified. This new strain, dubbed “FLiRT”, has swept across the globe, including Australia. However, despite 50% of Australians either having contracted, or knowing someone who has contracted COVID-19 in the past six months, only 26% of the nation are familiar with this new strain.
about 2 months agoArticle
84% of Australians support the right to strike for better wages and work conditions
YouGov’s latest Public Data poll has found that 84% of Australians support the right to strike for better wages and job security. The two-party preferred vote has come in at 50-50, making an election too close to call.
about 2 months agoArticle
Two thirds of Aussie Baby Reindeer viewers looked further into the series
Recent YouGov Surveys insight has found that over a quarter (26%) of Australians have watched part, or all, of Baby Reindeer. 66% of viewers went on to look further into the series.
about 2 months agoArticle
Australians think Housing Affordability is the top federal issue
YouGov’s latest public data poll, conducted pre the federal budget, has found that Australians think “Housing Affordability” is the top issue the Federal Government should focus on. Housing Affordability was nominated by 36% of Australians. Living Standards was 34%, while Health Quality and Affordability was backed by 29%.
2 months agoReport
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
2 months agoArticle
Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?
Following Bonza’s sudden service suspension, how has consumer perception of other major low-cost and local airlines changed?
2 months agoArticle
Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
Using data from YouGov Profiles, we identify gamers in Australia, the game genres they play, and who they are as consumers.
3 months agoArticle
More Australians are in favour than in opposition of recognising Palestine as an independent state
35% of Australians think the Australian Government should recognise Palestine as an independent state. One in five (21%), however, think that the Australian Government should not recognise Palestine. 44% indicated that they were not sure, the most common response.
3 months ago