YouGov Australia 2022 Charity Rankings

YouGov Australia 2022 Charity Rankings

YouGov Australia 2022 Charity Rankings 

YouGov CharityIndex data reveals RSPCA as the most considered charity amongst Australians.

The rankings are based on the Consideration score from YouGov BrandIndex, which asks respondents "If they asked tomorrow, which of the following charities would you be likely to donate $1 to?".


RSPCA tops the top ten list in Australia with an overall score of 30.8

The most considered charity in Australia is RSPCA, with an average score of 30.8. But chasing close behind, Guide Dogs comes up in the second spot with a score of 29.7. The third and fourth positions are Cancer Council Australia and The Salvation Army, with a score of 29.4 and 26.6 respectively. Beyond Blue Ltd completes the top five list with a score of 25.6.

Rank Brand Name Score
1 RSPCA 30.8
2 Guide Dogs 29.7
3 Cancer Council Australia 29.4
4 The Salvation Army 26.6
5 Beyond Blue Ltd 25.6
6 Australian Red Cross Society 23.3
7 Lifeline Australia 23.3
8 Ronald McDonald House Charities 23.0
9 Make-A-Wish Australia 21.2
10 National Breast Cancer Foundation 21.1
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The brands in YouGov Australia 2022 Charity Rankings were ranked based on their Consideration score, which asks respondents “If they asked tomorrow, which of the following charities would you be likely to donate $1 to?”
The rankings chart shows the brands with the highest average Consideration score between January 1st 2021 to December 31st 2021. The scores are representative of the general population of adults 18+.

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months in order to be eligible for inclusion in the rankings.

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