Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 Australia reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov Retail Rankings 2021 in Australia: Appliances, Homewares, Sports and Specialist Retailers
Bunnings leads the Appliances, Homewares, Sports and Specialist retailers list in Australia this year with a score of 51.4. JB Hi-Fi came in second with a score of 42.8. The third position is Kmart scored 37.3, closely followed by BIG W with a score of 36.3. Rounding out the top five Target scored 31.7.
YouGov Retail Top Improvers 2021 in Australia: Appliances, Homewares, Sports and Specialist Retailers
In Australia's most improved Appliances, Homewares, Sports and Specialist retailers list, The Good Guys came up on top with a rise of +1.7 points. BIG W takes the second place with an increase of +1.4 points, ahead of Shell and Fantastic Furniture (both have improved by +1.0 points). Top five improved list is completed by Mitre 10, with an increase of +0.9 points.
YouGov Retail Rankings 2021 in Australia: High Street, Supermarkets and Liquor Retailers
Woolworths leads the High Street, Supermarkets and Liquor retailers list in Australia this year with a score of 45.4. Coles came in second with a score of 41.1. The third position is Chemist Warehouse scored 40.8, followed by Officeworks with a score of 38.5. Rounding out the top five Aldi scored 36.0.
YouGov Retail Top Improvers 2021 in Australia: High Street, Supermarkets and Liquor Retailers
In Australia's most improved High Street, Supermarkets and Liquor retailers list, Cash Converters came up on top with a rise of +1.1 points. Woolworths takes the second place with an increase of +0.9 points, ahead of Chemist Warehouse and Coles, which have improved by +0.9 and +0.8 points respectively. Top five improved list is completed by David Jones, with an increase of +0.8 points.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables
