Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov FMCG/CPG Rankings 2021 in Australia: Alcohol
In Australia, FMCG/CPG brand Jack Daniel's leads the Alcohol list this year with a score of 20.9. Jacob's Creek came in second with a score of 19.9. In third and fourth position were Johnnie Walker and Corona respectively scoring 19.6 and 17.5. Rounding out the top five Heineken scored 17.1.
| YOUGOV FMCG/CPG RANKINGS 2021 IN AUSTRALIA: ALCOHOL | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Jack Daniel's | 20.9 |
2 | Jacob's Creek | 19.9 |
3 | Johnnie Walker | 19.6 |
4 | Corona | 17.5 |
5 | Heineken | 17.1 |
6 | Moet & Chandon | 14.5 |
7 | Jim Beam | 14.3 |
8 | Canadian Club | 14.2 |
9 | Bundaberg Rum | 14.0 |
10 | Wolf Blass | 13.6 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Top Improvers 2021 in Australia: Alcohol
In the Alcohol category, Aperol Spritz came up on top in the most improved FMCG/ CPG brand list, with a rise of +1.0 points, ahead of Treasury Wines (up +0.9 points) and Rekorderlig Cider (which has improved by +0.6 points). The fourth and fifth position were Jacob's Creek (+0.6 points) and Piper Heidsieck (+0.6 points).
| YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN AUSTRALIA: ALCOHOL | ||||
|---|---|---|---|---|
Rank | Brand Name | 2021 Score | 2020 Score | Change in Score |
1 | Aperol Spritz | 6.5 | 5.5 | 1.0 |
2 | Treasury Wines | 3.5 | 2.6 | 0.9 |
3 | Rekorderlig Cider | 8.3 | 7.6 | 0.6 |
4 | Jacob's Creek | 19.9 | 19.3 | 0.6 |
5 | Piper Heidsieck | 4.2 | 3.6 | 0.6 |
6 | Furphy | 6.6 | 6.3 | 0.3 |
7 | Canadian Club | 14.2 | 13.9 | 0.3 |
8 | Taylors Wines | 9.5 | 9.1 | 0.3 |
9 | Melbourne Bitter | 2.0 | 1.9 | 0.2 |
10 | Kirin | 5.5 | 5.4 | 0.1 |
Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.
YouGov FMCG/CPG Rankings 2021 in Australia: Personal Care
In Personal Care category, Colgate (Toothpaste) leads the list this year with a score of 44.7. Gillette came in second with a score of 30.7. In third and fourth position were Panadol Cold & Flu and Rexona respectively scoring 29.6 and 28.4. Rounding out the top five Cancer Council Sunscreen scored 28.3.
| YOUGOV FMCG/CPG RANKINGS 2021 IN AUSTRALIA: PERSONAL CARE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Colgate (Toothpaste) | 44.7 |
2 | Gillette | 30.7 |
3 | Panadol Cold & Flu | 29.6 |
4 | Rexona | 28.4 |
5 | Cancer Council Sunscreen | 28.3 |
6 | Elastoplast | 27.8 |
7 | Listerine | 24.6 |
8 | Blackmores | 22.6 |
9 | Colgate (Mouthwash) | 22.5 |
10 | Nurofen Cold & Flu | 20.2 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Top Improvers 2021 in Australia: Personal Care
In the Personal Care category, La Roche Posay came up on top in the most improved FMCG/ CPG brand list, with a rise of +1.4 points, ahead of QV (Adult) (up +1.2 points) and Swisse (which has improved by +0.8 points). The fourth and fifth position were Blackmores (+0.7 points) and Cetaphil (Adult) (+0.7 points).
| YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN AUSTRALIA: PERSONAL CARE | ||||
|---|---|---|---|---|
Rank | Brand Name | 2021 Score | 2020 Score | Change in Score |
1 | La Roche Posay | 6.0 | 4.6 | 1.4 |
2 | QV (Adult) | 15.0 | 13.8 | 1.2 |
3 | Swisse | 18.4 | 17.5 | 0.8 |
4 | Blackmores | 22.6 | 21.8 | 0.7 |
5 | Cetaphil (Adult) | 12.0 | 11.3 | 0.7 |
6 | Libra | 14.9 | 14.3 | 0.6 |
7 | Cancer Council Sunscreen | 28.3 | 27.7 | 0.5 |
8 | QV (Baby) | 9.9 | 9.6 | 0.4 |
9 | Neutrogena Rapid Wrinkle Repair (Anti-ageing) | 4.9 | 4.6 | 0.3 |
10 | Neutrogena Ultra Sheer (Sunscreen) | 6.7 | 6.3 | 0.3 |
Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.
YouGov FMCG/CPG Rankings 2021 in Australia: Packaged Food
Cadbury leads the Australia's Packaged Food list this year with a score of 46.5. Weet-Bix came in second with a score of 41.7. In third and fourth position were Vegemite and Bega respectively scoring 41.0 and 35.2. Rounding out the top five Milo scored 35.0.
| YOUGOV FMCG/CPG RANKINGS 2021 IN AUSTRALIA: PACKAGED FOOD | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Cadbury | 46.5 |
2 | Weet-Bix | 41.7 |
3 | Vegemite | 41.0 |
4 | Bega | 35.2 |
5 | Milo | 35.0 |
6 | Bulla | 32.1 |
7 | Birds Eye | 31.8 |
8 | Sara Lee | 25.3 |
9 | Cheer (formerly Coon) | 25.2 |
10 | Mars | 25.0 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Top Improvers 2021 in Australia: Packaged Food
In the Packaged Food category, Patties Pies came up on top in the most improved FMCG/ CPG brand list, with a rise of +0.9 points, ahead of Yumi’s (up +0.7 points) and Yakult (which has improved by +0.5 points). The fourth and fifth position were Lavazza (+0.4 points) and Vegie Delights (+0.4 points).
| YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN AUSTRALIA: PACKAGED FOOD | ||||
|---|---|---|---|---|
Rank | Brand Name | 2021 Score | 2020 Score | Change in Score |
1 | Patties Pies | 8.4 | 7.5 | 0.9 |
2 | Yumi’s | 7.0 | 6.3 | 0.7 |
3 | Yakult | 17.5 | 17.1 | 0.5 |
4 | Lavazza | 16.6 | 16.2 | 0.4 |
5 | Vegie Delights | 6.7 | 6.3 | 0.4 |
6 | Activia | 11.2 | 10.9 | 0.3 |
7 | Walls | 3.5 | 3.2 | 0.2 |
8 | Quorn | 3.5 | 3.3 | 0.2 |
9 | Herbert Adams | 11.0 | 10.8 | 0.2 |
10 | Papa Giuseppe | 6.2 | 6.1 | 0.1 |
Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average Index score between August 1st 2020 to July 31st 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and at least 18 months to be included in the improver rankings (as well as being currently tracked).
