L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

Using data from YouGov Profiles, we identify gamers in Australia, the game genres they play, and who they are as consumers.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

What are the skill requirements of practicing evidence-based decision-making – and top barriers businesses face?

What are the top benefits of evidence-based decision-making – and major business costs of not doing so?

Does evidence-based decision-making improve decision quality – how does this vary by organization size & management level?

What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?

How interested are consumers in entering the metaverse – and what are they most keen on doing there?

How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?

PCs and smartphones remain the most popular gaming instruments worldwide. Which are the other popular devices?

YouGov releases its first Biggest Brand Movers for APAC markets.

Data from YouGov, an international research data and analytics group, shows that it is possible for advertisers to target this specific group of audience and measure the impact of their campaigns.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key e-sports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.