ArticleAd of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in the past two weeks) in Thailand. The convenience store’s latest ad campaign...
23 Aug 2017- Article
Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
04 Aug 2017 - Article
Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
21 Jul 2017 - Article
The fallout from Ford’s withdrawal from Indonesia one year on
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
22 Feb 2017