Australia Advertiser of the Month (December): Johnnie Walker
Johnnie Walker’s Ad Awareness rose six points from 9.1 on November 23 to 15.2 on December 22.
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Global: More people worried than not about artificial intelligence
A YouGov study reveals that 41% of consumers worldwide are worried about artificial intelligence.
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Best Brand Rankings 2021 New Zealand
YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score ...
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Best Brand Rankings 2021 Australia
YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, ...
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The biggest tech worries globally
A new YouGov study, which surveys consumers across 17 markets globally, reveals the volume of consumers that are concerned about various types of modern ...
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Australia Advertiser of the Month – September: Qantas
This significant uptick in Qantas YouGov BrandIndex Ad Awareness scores comes on the back of an advert that appeals to the sentiments of travel-starved ...
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Is Esports an untapped market for Australian advertisers?
Data from YouGov, an international research data and analytics group, shows that it is possible for advertisers to target this specific group of audience ...
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YouGov Recommend Rankings 2021 New Zealand
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
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YouGov Recommend Rankings 2021 Australia
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
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YouGov Australia’s Technology Rankings 2021
Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our YouGov Australia’s Technology ...
