The Tokyo Olympics: An Australian recap
Some key insights into Australian consumers with respect to the Summer Olympics, including their favourite moments from the Tokyo edition.
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Is Esports an untapped market for Australian advertisers?
Data from YouGov, an international research data and analytics group, shows that it is possible for advertisers to target this specific group of audience ...
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Global: A peek into gambling attitudes
Our new tool – YouGov Global Gambling Profiles – sheds light on the biggest gambling markets around the world, as well as the differences ...
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Tour de France 2021 witnesses spike in viewership intentions
A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching ...
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What’s the size of the NBA’s following outside its home market?
With the NBA having entered the business end of the regular season, we look at the league’s popularity in some of the key markets ...
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Australian Open tops YouGov Sport’s Australia 2021 Rankings
The rankings show the ten sporting properties which generated the most positive buzz among Australians in the last year.
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Majority of Australians believe that Australian Open should go ahead in spite of bushfires
Most believe that any postponement would be damaging for country
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71% of millennials believe it was right for sporting organisations to support same-sex marriage
YouGov partnered with Monash University to measure the public’s view, and specifically the response from “superfans” - those who heavily engaged in sport, to ...
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APAC respondents would most like to see new Formula 1 race in Hong Kong
New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1
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The people's champion: Lionel Messi is 'the best footballer in the world'
A new global poll of 18,000 people in 17 countries confirms that Lionel Messi is seen by fans as the best footballer in the ...
