What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
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Do you eat meat like a Tasmanian or Victorian? And how attitudes to plant-based alternatives vary
What proportion of Aussies are trying to eat less meat and switch to plant-based alternatives?
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Australia’s Advertisers of the Month (Dec 2022): Uber beats out early Xmas marketing competition
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
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Evidence-based decision-making: top barriers and skill requirements for Australian businesses
What are the skill requirements of practicing evidence-based decision-making – and top barriers businesses face?
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Evidence-based decision-making: surveying the benefits and costs for Australian businesses
What are the top benefits of evidence-based decision-making – and major business costs of not doing so?
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Is the lack of evidence-based decision-making impacting Australian businesses?
Does evidence-based decision-making improve decision quality – how does this vary by organization size & management level?
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Minding the metaverse: Part 3 – Pull and push factors for consumers in Australia
What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?
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Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore
How interested are consumers in entering the metaverse – and what are they most keen on doing there?
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Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore
How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?
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How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
