How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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Half of social media users would let brands sponsor their photos
YouGov finds many Aussies would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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A quarter of consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Sexual harassment: how the genders and generations see the issue differently
New YouGov research explores what exactly people consider to be sexual harassment
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Fast fashion: Three in ten Aussies have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Australia
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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A third of Aussies have used internet dating
Half of millennials have used an internet dating service or app at some point – while eHarmony is the highest scoring service in both ...
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71% of millennials believe it was right for sporting organisations to support same-sex marriage
YouGov partnered with Monash University to measure the public’s view, and specifically the response from “superfans” - those who heavily engaged in sport, to ...
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Half of 18-24 year-old women say they've been sexually harassed in a public place in past 5 years
Sexual comments and inappropriate touching are the most common forms of harassment women are subjected to
