How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Australia’s Advertisers of the Month: August 2022
Which brands in Australia saw the largest spike in advertising awareness in August?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Will rising costs hurt the insurance industry in APAC?
Latest YouGov data sheds light on how consumers in Australia, China, Hong Kong, India, Indonesia and Singapore expect to adjust insurance spending
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
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APAC Biggest Brand Movers – June 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Rise of ‘finfluencers’ in Australia: what’s their appeal across different age groups and platforms?
Do many Australians consult ‘finfluencers’ when investing – and to what extent do they influence their investment decisions?
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Micro-investing in Australia: what’s driving take-up & how do major investment platforms compare?
Are the most known investment apps also the most used? And why some Australians are signing up – while some aren’t.
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How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
