The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, ...
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
New YouGov research reveals almost half of 18-29 year olds believe a robot could do their job at least as well as them
New YouGov research reveals nearly half of young people take star signs seriously
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
YouGov finds that the most common lies people tell are about their experience and personal interests
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...