Millennials and baby boomers feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
New YouGov research reveals almost half of 18-29 year olds believe a robot could do their job at least as well as them
New YouGov research reveals nearly half of young people take star signs seriously
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
YouGov finds that the most common lies people tell are about their experience and personal interests
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate