YouGov’s Consumer Electronics Rankings 2022: The top brands ranked by Australian consumers
The pandemic has caused consumers to rely on technology that can support their daily routine, work and wellbeing, but how do consumers perceive the brands whose products they use in their everyday lives?
At YouGov, we know that understanding the public’s impression of brands is important for developing a winning strategy. So, we have released this year’s Technology Rankings, focusing on the consumer electronics category - featuring brands that have been voted by the public to have the highest overall brand health.
The brand rankings data was drawn from YouGov BrandIndex, which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing consumer electronics brands between April 1, 2021 and March 31, 2022.
Best brands in YouGov's Consumer Electronics Rankings 2022: Australia
Samsung claims the first place in the ranking with a score of 43.9, followed by Sony and LG that claim second and third with a score of 32.5 and 32.1 respectively. Apple managed to clinch the fourth place with a score of 29.2. The top 5 is completed by Panasonic as it scores 26.9 in our rankings.
Top Improvers in YouGov's Consumer Electronics Rankings 2022: Australia
Westinghouse claims the first place in the improvers ranking with a score increase of 2.1. Fisher & Paykel manages to claim the second place with an increase of 1.8. The third place is occupied by Breville with an increase of 1.5 and followed by AEG which takes the fourth place with an increase of 1.4. Hisense completes the top 5 of the rankings with an increase of 1.3.
Discover the brands that ranked globally here
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Methodology:
The data included in the YouGov's Consumer Electronics Rankings 2022 has been drawn from YouGov BrandIndex. The markets included were Australia, China, Denmark, Finland, France, Germany, India, Indonesia, Japan, Netherlands, Saudi Arabia, Sweden, UAE, UK and the US.
YouGov's Consumer Electronics Rankings 2022 show the brands with the highest average Index scores between April 1, 2021 and March 31, 2022. The scores are mostly representative of the general population of adults 18+ (some are online-representative or urban rep). All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.
Each day consumers are asked about their views on technology brands across various markets, which allows YouGov to build a picture of how these brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of General Impression, Quality, Value, Customer Satisfaction, Recommendation and Corporate Reputation.
- General Impression – whether someone has a positive or negative impression of a brand
- Quality – whether consumers think the brand represents good or poor quality
- Value – whether consumers think the brand represents good or poor value for money
- Customer Satisfaction – whether someone is a satisfied or dissatisfied customer
- Recommendation – whether someone would recommend a brand to a friend or not
- Corporate Reputation – whether someone is proud or embarrassed to work for a brand
