- Article
Australia’s Advertisers of the Month (September 2023)
Data from YouGov BrandIndex shows that awareness of Supercheap Auto’s ads rose by over six percentage points between August and September.
7 months ago - Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
11 months ago - Article
The Commonwealth Games tops YouGov’s Global Sport Rankings 2023 in Australia
Though international sporting events led the ranking, domestic ones also made a strong showing
about 1 year ago - Article
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
over 1 year ago - Article
Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
over 1 year ago - Article
NBL Christmas Day Fixture Study 2022
Discover NBL Fans' awareness for the upcoming Christmas Day Fixture.
over 1 year ago - Article
Discovering Sports Fans in Australia
Discover the demographics and interests of sports fans in Australia.
almost 2 years ago - Article
Who are Australia’s favorite female athletes
YouGov Sports publishes the 2022 edition of Australia's favorite female athletes report.
about 2 years ago - Article
YouGov Best Buzz Rankings 2021 New Zealand
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
about 2 years ago - Article
YouGov Best Buzz Rankings 2021 Australia
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
about 2 years ago - Article
The Summer Olympics tops YouGov’s 2022 Sports Buzz Rankings in Australia
The Summer Olympics, initially postponed due to the pandemic, emerged as the buzziest sport event in Australia
over 2 years ago - Article
Perceptions on Betting in Australia Sport
Latest YouGov mini-report reveals Australians' attitudes towards Sports betting and the relationship with sport and sponsorship.
over 2 years ago - Article
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
over 2 years ago - Article
Australian Open’s pre-tournament Buzz watch
Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.
over 2 years ago - Article
Best Brand Rankings 2021 New Zealand
YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
over 2 years ago - Article
Best Brand Rankings 2021 Australia
YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
over 2 years ago - Article
Global: Fan interest in the T20 World Cup in five key markets
Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.
over 2 years ago - Article
How many Australians will put money on the Everest and Melbourne Cup?
The Everest and the Melbourne Cup are the two richest horse races in Australia. New YouGov data reveals how many Aussies are planning to tune in and place bets on the upcoming events.
over 2 years ago - Article
The Tokyo Olympics: An Australian recap
Some key insights into Australian consumers with respect to the Summer Olympics, including their favourite moments from the Tokyo edition.
over 2 years ago - Article
Is Esports an untapped market for Australian advertisers?
Data from YouGov, an international research data and analytics group, shows that it is possible for advertisers to target this specific group of audience and measure the impact of their campaigns.
over 2 years ago