YouGov | What The World Thinks

Australia Advertiser of the Month (December): Johnnie Walker

Johnnie Walker’s Ad Awareness rose six points from 9.1 on November 23 to 15.2 on December 22.

Global: More people worried than not about artificial intelligence

A YouGov study reveals that 41% of consumers worldwide are worried about artificial intelligence.

Best Brand Rankings 2021 Australia

YouGov analysis reveals Bunnings as the best ranked brand amongst consumers in Australia. The rankings are based on the Index score from YouGov BrandIndex, ...

Best Brand Rankings 2021 New Zealand

YouGov analysis reveals Air New Zealand as the best ranked brand amongst consumers in New Zealand. The rankings are based on the Index score ...

Global: Fan interest in the T20 World Cup in five key markets

Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.

One in five Australians say they’re willing to eat insects

Even more of us would be willing to chow down on food with insect ingredients

Australia Advertiser of the Month (October): Youi

Youi is the Advertiser of the Month in Australia after registering a 5.5-point increase in its Ad Awareness score during October.

The biggest tech worries globally

A new YouGov study, which surveys consumers across 17 markets globally, reveals the volume of consumers that are concerned about various types of modern ...

APAC: YouGov’s Retail Rankings 2021

The APAC Retail Rankings 2021 highlight the top 10 brands for the year in each APAC market, using YouGov’s proprietary Index metric. The Index ...

YouGov Retail Rankings 2021 Australia

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

YouGov Finance Purchase Funnel Rankings 2021 Australia

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...

How many Australians will put money on the Everest and Melbourne Cup?

The Everest and the Melbourne Cup are the two richest horse races in Australia. New YouGov data reveals how many Aussies are planning to ...

Commonwealth Bank, RACV/ RACQ/ RAA/ RAC / RACT & PayPal top YouGov Finance Purchase Funnel Rankings

These financial services brands have been the most successful at converting aware consumers into considerers

International study: how badly has COVID-19 affected people’s mental health?

Ahead of World Mental Health Day this Sunday, a new international YouGov study highlights the impact that the coronavirus pandemic has had on people’s ...

Australia Advertiser of the Month – September: Qantas

This significant uptick in Qantas YouGov BrandIndex Ad Awareness scores comes on the back of an advert that appeals to the sentiments of travel-starved ...

Cadbury, Colgate Toothpaste and Jack Daniel’s top YouGov’s FMCG/CPG Rankings 2021 in Australia

The rankings reveal the FMCG brands that enjoy the best brand health among Australians The FMCG rankings in Australia are divided into three sub-categories: ...

YouGov FMCG/ CPG Rankings 2021 Australia

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

Australians' attitudes and behaviours on gambling

YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets including Australia

Post-pandemic shopping habits: The increased importance of consumer budgeting

A YouGov survey casts light on the extent to which people have become more mindful of their budgets with regards to household purchases.

Post-pandemic shopping habits: The importance of hygiene and health benefits of products

Over a year after COVID-19 was declared a pandemic, we examine the extent to which the health and hygiene benefits of products have become ...

YouGov’s first Australian MRP Poll with the Australian Conservation Foundation

YouGov interviewed a representative sample of over 15,000 Australian voters aged 18+. This makes it one of the largest surveys using a representative sample ...

The Tokyo Olympics: An Australian recap

Some key insights into Australian consumers with respect to the Summer Olympics, including their favourite moments from the Tokyo edition.

Is Esports an untapped market for Australian advertisers?

Data from YouGov, an international research data and analytics group, shows that it is possible for advertisers to target this specific group of audience ...

How safe are the COVID-19 vaccines seen as internationally?

Pfizer and Moderna’s vaccines are seen as safe across the board