YouGov | What The World Thinks

Australia: do households expect finances to improve or worsen in 2023?

Which employment sectors in Australia are respondents most bullish – and bearish – about their future household finances?

APAC Biggest Brand Movers – January 2023

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Most Australians sceptical about current housing market: six in ten say it is a bad time to buy

Proximity premium still prevalent, with more bullish attitudes towards housing in inner and middle suburban areas of Australia’s major cities

What distinguishes online-first shoppers from the average consumer in APAC?

What traits do online-first shoppers in APAC share?

Over two in five Australians report fall in disposable income, but more optimistic about next year

Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by money management

Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?

Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.

What are APAC’s top New Year Resolutions for 2023?

In 2023, this is what denizens of APAC most want to achieve.

Do you eat meat like a Tasmanian or Victorian? And how attitudes to plant-based alternatives vary

What proportion of Aussies are trying to eat less meat and switch to plant-based alternatives?

Australia’s Advertisers of the Month (Dec 2022): Uber beats out early Xmas marketing competition

Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.

What do Aussie consumers consider when looking to purchase consumer electronics?

Apart from increased focus on sustainability and data privacy, brands are also met with a further challenge of the perceived higher cost of sustainability, ...

PayPal tops YouGov’s Banks and Payment Brand Rankings 2022 in Australia

While overall rankings saw a healthy mix of digital and traditional banks and services, traditional banks were some of the most improved

Evidence-based decision-making: top barriers and skill requirements for Australian businesses

What are the skill requirements of practicing evidence-based decision-making – and top barriers businesses face?

Evidence-based decision-making: surveying the benefits and costs for Australian businesses

What are the top benefits of evidence-based decision-making – and major business costs of not doing so?

Is the lack of evidence-based decision-making impacting Australian businesses?

Does evidence-based decision-making improve decision quality – how does this vary by organization size & management level?

How are consumers in Australia and worldwide looking to consume media in the next year?

In Australia, digital media, in-person events and video streaming are set to see the biggest increase in consumption over the next year

Minding the metaverse: Part 3 – Pull and push factors for consumers in Australia

What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?

Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore

How interested are consumers in entering the metaverse – and what are they most keen on doing there?

Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore

How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?

How are consumers in APAC discovering new brands?

Here are the most common channels through which consumers in APAC are learning about new brands.

Consumer electronics & apparel top considered product purchases among Aussie Black Friday shoppers

When it comes to marketing, online and Facebook ads hold highest recall among shoppers

Bunnings tops YouGov’s 2022 Best Brand Rankings in Australia for second year running

YouGov’s latest rankings reveal the brands with the best brand health, according to residents

Younger Australians more likely to say the pandemic is ‘pretty much over’

Generational divides in opinions towards Covid-19

Just one in eight Australians think Halloween is celebrated because it is a proper special occasion

Three-quarters say it is celebrated because of pressure from commercial entities

Australians most likely globally to consider online car retailers for next vehicle purchase

Top influencing factors for car purchase among future car buyers were having the best price and being able to see or test drive a ...