Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
ArticleWhat Aussies want in a romantic partner: How Zoosk users value looks and Hinge users seek values
Dating in Australia: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
19 Apr 2024- Article
Pining for love, passing on apps: Why are some singles in Australia hesitant about dating apps?
What’s holding back single Aussies – keen on finding their special one – from trying out dating apps?
19 Apr 2024 - Article
Scroll, Swipe, Settle down: Which dating app’s best for Aussies looking for a fling vs life partner?
What are Australia’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
19 Apr 2024 
ReportAPAC Biggest Brand Movers – March 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
16 Apr 2024- Article
“Cash Day” protest in Australia: How popular are cash payments among Aussies vs other APAC markets?
How popular are cash payments in Australia and across APAC – and what do most feel about the future of physical currencies?
11 Apr 2024 - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
04 Apr 2024 - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
19 Mar 2024 - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
19 Mar 2024 - Report
APAC Biggest Brand Movers – February 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
18 Mar 2024 - Article
What are the top sleep hacks people around the world use to get better rest?
What are the most popular sleep hacks that consumers in different markets globally use to get better rest?
13 Mar 2024