Netflix the most positively talked about brand amongst Australian young adults
The best discussed brands amongst Australians aged 18 to 34.
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Ad of the Month – Australia: Ladbrokes
This month betting and gambling brand Ladbrokes is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
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Kmart best perceived brand among Australian women
Kmart tops YouGov’s annual list of the best-rated brands among women. The brands that make the best impression on Aussie women fall into two ...
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Australian millennials like Facebook and supermarket chains
Examining the most discussed brands amongst 18 to 34 year olds
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Google is the most positively perceived brand in Australia
Google again tops YouGov BrandIndex’s annual brand health rankings for Australia. In a list featuring a mix of global and domestic brands, the web ...
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58% of Aussies believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 87% of Aussies think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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A quarter of consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: Three in ten Aussies have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Australia
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A third of Aussies have used internet dating
Half of millennials have used an internet dating service or app at some point – while eHarmony is the highest scoring service in both ...
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Millennials and baby boomers feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
