Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
YouGov Recommend Rankings 2022 Top Ranked: Australia
In Australia, the most recommended brand is Toyota with 87.7 score, followed by Brown Brothers with a score of 86.6. Jack Daniel's and Johnnie Walker take the third and fourth place with a score of 85.0 and 84.9 respectively. The top 5 is completed with WD-40 scoring 84.6.
YouGov Recommend Rankings 2022 Top Improvers: Australia
HSBC claims the top improvers in our Recommend Rankings with an increase of 9.0. Bankwest follows up with an increase of 8.0. The third and fourth place are REST Super and Flight Centre with an increase of 7.9 and 6.9 respectively. The top 5 is completed by Jetstar as they have an increase of 6.8.
Download the full report here to discover the top recommended brands in other markets.
The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. Complete the form to speak to one of our experts about your brand ranking and learn more about YouGov Recommend+.
The YouGov Recommend Rankings 2022 are calculated using data we collect from members of the public in markets around the globe every day, from our flagship YouGov BrandIndex tool.
Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The rankings data can be further developed with YouGov Recommend+ a fresh approach to understanding consumer advocacy.
All brands have been tracked for at least 6 months to be included in the rankings. The scores would be representative of the general population of adults 18+. All Recommend scores would be rounded to a single decimal place. Base Size: 300 minimum (Except DK, FI, NO, NZ and SE)
YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture of what drives existing and potential promoters by speaking directly to those customers who recommend your brand.