The YouGov Omnibus is an essential tool for:

• Marketing and customer insights
  • Understand industry trends
  • Make customer and prospect-led strategic decisions
• Generating media coverage
  • Maximise sell-in with trend-setting insights
  • Generate thought-leadership for returning media interest
• Winning pitches
  • Get the edge and give your pitch credibility with YouGov research
  • Leave your clients confident you know their audience better than they do
• New product development
  • Test your products and pricing
  • Understand and size your market
• Campaign planning / evaluation
  • Plan audience-driven campaigns
  • Evaluate campaign success
• Ad tracking and concept testing
  • Test new concepts before launch
  • Track reaction to your advertising

And many more situations!

Who uses YouGov Omnibus?

Our Omnibus clients range from:

• PR agencies seeking findings to generate media interest, whether it’s national, regional, global or trade press coverage
• Advertising / communications agencies who need to track awareness of advertising campaigns
• Consumer brand executives seeking to understand consumer sentiment / attitudes on a once-off or regular basis
• Charitable / non-profit organisations looking to gather public opinion and maximise coverage around issues that matter to their cause
• Marketing and customer insight teams looking to understand trends in their industry, and the attitudes and behaviours of customers and prospects
• Strategy teams needing reliable data to make better-informed business decisions quickly
• Branding / NPD teams looking to gauge reaction and interest amongst their target audience

YouGov’s research receives far more media coverage than anyone else’s research*.

*Source: Meltwater News

Contact

Email: realtime.ap@yougov.com