Custom Research

YouGov has dedicated experts of sector quantitative and qualitative research specialists in Australia. Each member of our team combines research expertise with in-depth sector knowledge to help clients to identify, analyse and understand their business objectives, delivering a competitive advantage through actionable insight.

We listen to our clients’ needs and offer grounded advice from the start of each project, priding ourselves on the efficiency of our service and the quality of our data. Involved from the proposal stage to the final presentation of findings, we use our expertise to provide guidance throughout the research process to ensure that the data collected answers your business objectives.

By using advanced techniques, we go beyond merely describing the data. We can begin to explain and even predict attitudes, behaviours and harder business outcomes. These explanations and predictions can help our clients to adapt their strategy, both internally and externally, and create informed decisions about their products/policies and how they approach their marketing, communications and people strategies.

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

• 58% of Aussies believe businesses have a responsibility to prevent environmental damage

  

  New YouGov Omnibus research finds that 87% of Aussies think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

• A quarter of consumers have boycotted a brand

  

  YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

• Sexual harassment: how the genders and generations see the issue differently

  

  New YouGov research explores what exactly people consider to be sexual harassment

• Fast fashion: Three in ten Aussies have thrown away clothing after wearing it just once

  

  Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Australia

• 20-country study finds that people are more likely to value a partner’s personality over their looks

  

  When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

• A third of Aussies have used internet dating

  

  Half of millennials have used an internet dating service or app at some point – while eHarmony is the highest scoring service in both ...

• 71% of millennials believe it was right for sporting organisations to support same-sex marriage

  

  YouGov partnered with Monash University to measure the public’s view, and specifically the response from “superfans” - those who heavily engaged in sport, to ...

• Half of 18-24 year-old women say they've been sexually harassed in a public place in past 5 years

  

  Sexual comments and inappropriate touching are the most common forms of harassment women are subjected to

• Millennials and baby boomers feel better represented by the media than by advertising

  

  New YouGov research also reveals social media is missing a trick by ignoring baby boomers

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