Welcome to the 2019 NextGen Word of Mouth Rankings! Click out the rankings across different markets in APAC now!

 
View the China Ranking
 
View the Hong Kong Ranking
 
View the Indonesia Ranking
 
View the Japan Ranking
 
View the Malaysia Ranking
 
View the Philippines Ranking
 
View the Singapore Ranking
 
View the South Korea Ranking
 
View the Taiwan Ranking
 
View the Thailand Ranking
 
View the Vietnam Ranking

 

Methodology:

YouGov BrandIndex first screened all of its brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

 

 

Contact

Email: brandindex.ap@yougov.com

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