Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
Tracking the public perception of brands across the world everyday. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception, monitoring thousands of brands across dozens of sectors.
We interview thousands of consumers every day, yielding over 2.5 million interviews a year. BrandIndex operates internationally, allowing you to track brand perception in one country, compare across multiple countries or monitor the global picture.
Our data is updated daily and readily available through the intuitive BrandIndex reporting tool. It is simple to keep an eye on your brand’s health and to act immediately when key metrics change. BrandIndex gives you access to the critical insights necessary to make rapid, informed decisions.
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Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
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Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
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Quarterly Report: Yum China Holdings
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
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Will Amazon be welcomed by Singapore’s shoppers?
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
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The fallout from Ford’s withdrawal from Indonesia one year on
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
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