The Online Video Forum is a special breakfast event curated by Brightcove, to share insights into how brands and media companies are evolving their marketing strategies, to win in this new generation of online consumers. Global research firm, YouGov, will explore the state of online video streaming services and the drivers of consumer adoption & retention.
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Recent elections in the United States and United Kingdom have been characterised as a challenge to the reliability of public opinion polling. Join the ABC's Annabel Crabb and the United States Studies Centre's CEO and polling expert Professor Simon Jackman in conversation with the founder and CEO of innovative global survey company YouGov, Stephan Shakespeare. Together they'll discuss what innovations are being used to keep polling accurate and relevant to understanding politics in the future, and announce a new initiative in public opinion research.
Location: Parliament House of Australia, Canberra
Event Series: Breakfast Briefing
A spate of unexpected political outcomes has called into question the accuracy of polling, with many commentators still stating they didn’t see the latest UK general election coming. In this age of uncertainty, YouGov stands alone as the only polling firm to accurately forecast that the UK was heading for a hung parliament.